At Vita Optical, your privacy is our priority. We are committed to protecting your privacy at all times, in all situations. The information we collect about you when you become an account holder is used to process your orders and to provide a more personalized experience on our site.
How Do We Use the Information We Collect?
When you become a Vita Optical account holder, we ask you to fill out a form that requests your name, address and e-mail address as well as some demographic information such as gender.
Vita Optical will NOT share this data with third party companies or individuals for any purpose other than may be necessary to fulfill your orders.
Your name and address information is used solely to process your orders unless your prior consent is given. Without your consent, this information will NEVER be sold, given, rented or traded to others for purposes other than order fulfillment.
Your demographic information (gender etc.) will be used for several security purposes, to ensure you are who you say you are and in fact you are paying with your credit cards and not someone using your stolen credit cards.
Refer-A-Friend
If you choose to use our referral service to tell a friend about our site, we will ask you for your friend's name and email address. We will automatically send your friend a one-time email inviting him or her to visit our site. Vita Optical does not store this information and uses it for the sole purpose of sending this one-time email.
Our Use of Log Files
When you visit our site we automatically log your IP address, your browser type and your access times. We utilize this information to conduct site performance evaluations, to see where visitors are coming from and to keep track of click stream data (the screens our users visit on our site). This data helps us to determine what content our account holders find most appealing so that we can maximize your enjoyment of the site. Log files are not tied to personally identifiable information.
Site Security
All Vita Optical employees take your personal information very seriously. All employees must learn and obey our security policies. Access to account holder personal information is limited to key management personnel and our account holder services department.
Correcting/Updating Your Personal Information
After becoming a Vita Optical account holder, you may correct/update your personal information by clicking on the 'My Account' link at the top of any page, entering your email address and password when prompted, and clicking the Edit Information button. The changes you make will be reflected in our database instantly. If you wish to deactivate your account, you may contact our account holder services group through the 'My Account' section, or the 'Contact Us' section.
Links To Other Sites
Where this Web site contains links to other Web sites. please note that when you click on one of these links, you may be leaving the Vita Optical site and entering another Web site. These sites may independently collect or request information about you and we encourage you to read the privacy statements of those linked sites as their privacy policy may differ from ours.
Communication
From time to time we may send out email messages alerting you that products are available or for promotional offers. In addition, you will receive communication from us 1) if you contact us for a particular reason, 2) to receive your orders, or 3) we need to contact you for administrative purposes such as winning a competition. Administrative e-mails will not contain promotional materials. If you choose to receive our Newsletters, they will contain promotional materials from Vita Optical.
Legal Disclaimer
Though we make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, a court order or legal process served on our Web site.
Supplementation
We may correct or supplement your address information with standardized postal representation in order to ensure that your orders are delivered. We do this since we want to make sure that our account holders receive the order and to lower costs associated with our services.
Our Use of Cookies
Cookies are pieces of information that your browser stores on your computer's hard drive which identify you when you enter. The ability to select samples on our site is not cookie-driven. We may use session cookies to provide a seamless experience on the site and to combine with our log files so that we can understand our site traffic and analyze our demographic information in aggregate form. If you have set your browser to reject cookies, our site will not identify you when you enter and you will need to manually type in your email address and password.
Your Feedback is Always Welcome
We welcome your comments and questions about our privacy policy - or anything else you might want to talk about please contact us. You can reach us via email at enquiries@vitaoptical.co.uk




